Website optimization for business

Keyword recommendations. To determine which keywords to use, use a tool such as Keyword Planner. He can tell you how often search phrases you searched for a certain period of time, and suggest other keywords related to your company.

SEO technologies. To important keywords, use keywords in the title, descriptions, and other text. Also at the first line of the text and page.

Obviously, you want to select the keywords that many people are looking for. However, choosing the most popular keywords may be a mistake for the following reasons: a) there is a lot of competition for these keywords (therefore, it is less likely that your site will appear at the top of the search results), and b) the most common keywords may be less relevant for your particular niche. So, for example, instead of choosing “Italian restaurants” as a keyword, you can choose “Boston Italian restaurants” or even “North End Italian restaurants” if this particular area of Boston is your market.

(Note: A great way to highlight your site in a specific location — for example, if you manage a restaurant chain — is to use that location to select keywords.) Another solution is how many words should a keyword contain (how many words can researchers use?). Keywords containing 2 to 5 terms are usually best. The two most important rules for using keywords: 1) distinguish your keywords from other words; and 2) try to attract people, not just search engine robots.

SEO techniques. To highlight keywords, use them in headings, headings, descriptions, and anchor text. Also, remember that keywords get the most attention at the beginning of headings and subheadings (for example, “Top-rated Italian Restaurant” and not “North End Top-Rated Italian Restaurant”). Then comes the bulk of the text, which calls rule number 2. Search engines use semantic algorithms to identify text that a researcher might find useful to read.

So yes, web text should contain keywords, but it should remain semantically meaningful. Text that seems to over-repeat keywords (called “keyword filling”) keeps people and robots away. And don’t forget that all of these methods apply to every page, so treat each page as a unique SEO opportunity. Each page should have a unique title, headings, description and body text, even if you optimize several identical keywords on your site. You do not want pages to compete, but you want to increase the size of your “keyword profile” for search engines.

One of the most effective ways to improve SEO is to create a so-called “link authority”. This is an indicator of how SEO-credit gives a link to your site to another site. There are two ways to measure the credibility of a link: 1) depending on the number of other sites that link to your site; and 2) depending on the number of sites that point to these sites that point to your site. The principle is that the content of your site should be very valuable if many other sites link to it, especially other sites that themselves have great authority links. So how do you get credibility link?

A good start is to follow all the techniques described above. In other words, make sure your site contains a lot of semantically rich content optimized for keywords that readers will want to share with their friends and colleagues. Then proceed as follows: Blog. Search engines love blogs because the content is fresh and because blogs contain a lot of keywords. But equally important, interesting and well-written blogs encourage visitors to regularly return to your site and share what they find with others.

Creating website by yourself. Just make sure your blog is really hosted on your site. To do this, make sure that the blog’s web address (its URL) is as follows: in this case, your blog is a subdomain of your main website. Another option is to place the blog in a directory on your main website, however, if you host your blog on a website other than your website, your website will not benefit from your blog’s search engine optimization loan.