SEO is the battle between you and your competitors. Page titles, page descriptions, page content and link authority on your site are the best SEO tools. If you are reading this e-book, you already know why SEO is so important. You want to appear at the top of the first page of search results (SERP) for companies like yours.
SEO for business. According to common sense and industry research, the first page of search engine results (SERP) generates the most clicks on corporate sites – over 71%, according to the study. The same study shows that the first three results generate more than half of the clicks. This makes sense because users first read the best results and because the top position means that the search engine considers the company very relevant. Users are also likely to click on the search result that best matches what they are looking for. But SEO is important for another reason: only a few companies can appear on the first page, and only one can be number 1.
The ease of use and functionality of websites is essential to their survival. In this context, the interaction between the user and the interface is studied, an attempt is made to maximize its results, based on an analysis of the problems that arise when the user navigates through the site, and solutions are found to redesign the site to improve its functionality. From an information point of view, a website should be a unit of meaning that works in accordance with two main principles or logic.
SEO tactics for business. If you do not take this place, a competitor will do it. And if SEO doesn’t work for you, it works against you. The good news is that the rules of victory are the same for everyone: the chance to win is truly in your hands. Two ways to win There are two ways to win in SEO: on the page and beyond. The page talks about everything you can do on your site to improve your ranking. These include content related to keywords, such as page headings, headings and text, as well as invisible content such as HTML and CSS, which controls the behavior of the site on different devices (which SEO experts call “site integrity”).
Off page refers to everything that you can do outside the site; for example, ways to get “link authority” for your site based on the number of other sites that point to your site (and the link authority of those sites).
Website design is a subject that is often considered in specialized literature as a result of the impressive growth they have experienced over the past decade. For these purposes, there are many standards, recommendations and requirements.
Link on the page: site integrity Link to the page concerns keywords and site integrity. SEO techniques. Search engines give priority to the integrity of sites when ranking websites, suggesting that a well-designed site serves users better than an incompetent site. Signs of site integrity include: Fast page loading. Remember that this is a competition: the faster the loading of pages into the user’s browser, the better. Three seconds or less is better.
Compatible with mobile devices. More requests were made on mobile devices than on desktop computers. That’s why search engines now prefer optimized sites for both types of systems. Any situation can occur when moving the page, if the page has not been deleted in the previous place, or if the old link incorrectly redirects to a new place. Page SEO: Keywords This is the area that attracts the most attention in SEO.A keyword is not necessarily just a word, but a word or words that a user is likely to enter in a browser search bar (also called a search box or search box) to search for information on a topic. in particular (for example, for companies that sell products that you sell). Search engines accumulate huge indexes through a process called “crawl”, when search engine “crawlers” follow links, find web pages, read content and index words. If you have a website on the Internet, it will be indexed unless you insert certain code, called “unsubscribed” tags, into the HTML source of each page.