Website design for business

Various authors around the world discussed the information design of websites, their stages, as well as the need for interdisciplinary work to achieve the goals proposed for each of them.


Website design for business. The concepts of information design, digital information product, information architecture and information literacy are aimed at improving the understanding of the subject under study. A set of basic aspects and recommendations for the proper design of the site in terms of its information architecture is presented. The website is essentially built to meet the information needs of its potential users.


According to the results of searches performed using Google, more than 500 links related to the topic under study were identified; of these, about 250 were rejected during the first selection, so as a result to consult with 40, whose method of solving this topic was consistent with the introductory goals of this report. Finally, less than 20 was indicated, which is necessary to obtain an overview of the aspects mentioned. The main term used for the study was: informational website design in English and Spanish. Key words such as “site architecture”, “information architecture” and “information design” were also used.


Importance of official website for business.


Create an index on the start page that will guide the navigator and display the main content of the corresponding site. Examine the distance, font size and line spacing, which is very important for understanding the texts and aesthetics of the page. Headings, subtitles and headings can be used to emphasize something or give a sense of color or joy. Development of illustrations in accordance with the content of the page. Use the colors correctly, because their abuse can cause unwanted moods and emotions, ranging from boredom at best, until visitors leave the site.


Use only the animated graphics needed to avoid web page overflows, tedious navigators, or access delays. But the availability of information of interest and the determination of the content to be presented is the first step in building an effective information system. The main considerations regarding a website are more and more related to its ease of use, clarity and functionality due to the increase in the amount of information available on the Internet.


Speed: Pages should load quickly.


Navigation: with a clear and consistent web space structure that makes it easier to explore.


Functionality: it is necessary to highlight elements of interaction with users and feedback in order to either collect their opinions or offer them personal services.


Efficiency: Web spaces should be designed to meet the expectations of navigators so that they stay on the site and repeat their visits. The usage analysis should include an analysis of visitors, the pages they use most often, etc.


Must be analyzed. They provide valuable information to improve the Internet. If the website is not built on the basis of the needs of its potential users and is not designed with the necessary capabilities, the visitor cannot find the relevant information, and then abandon it. Users always require simple, fast and easy to use websites.


One of them relates to internal consistency and external differentiation, the other to the closure of information. The first implies that users or readers of a website should value, viewing their pages, a certain sequence in them and the relationship between everything, which makes unity without contradictions, that is, with meaning. Metaphorically called “navigation” to the process of reading and interpretation, “controlled” visually, by sound, etc., Organized in accordance with the goals of the site and communication with its receivers.


External differentiation and importance of the official website for business, on the other hand, establishes that website design for business should be done with the least possible noise. As information grows, noise can also increase. The information should be as uniform as possible. Information closure is an offer of limitations, limitations or restrictions on the set of relationships or linking capabilities of a particular website.